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Nathaniel Buck.

I am a student living in Pittsburgh, Pennsylvania. I am currently an undergraduate at the University of Pittsburgh studying Computer Science. This is my website.

Apple Introduces New Products at Macworld

This post was published on January 15th, 2008 and was filed under Apple, Articles, Technology.

Few things get me as excited as watching Macworld conferences. Apple always unveils their new and innovative products at these events, and this year was no exception.

Steve Jobs introduced four items today: major software updates for the iPod Touch and the iPhone, iTunes movie rentals and added features to Apple TV, Time Capsule, and the MacBook Air.

iPod Touch and iPhone Software Updates

New software was released to improve the functionality of the iPhone and iPod Touch. Most notably was the addition of locations to the Maps application. New applications (Mail, Maps, Stock, Notes, Weather) were also made available for the iPod Touch.

iTunes Movie Rentals and Apple TV

Today, Apple added the ability to rent movies from the iTunes store. They were able to get all of the big movie companies on board with their endeavor, putting them in the best position to succeed while competing with other online movie services like Netflix.

Another important update was that of the Apple TV. Before, the Apple TV was an accessory, and could only be used when coupled with a computer. Now, it is able to be used as a stand-alone device. It can rent and play HD movies and has improved its functionality to interact with Flickr and YouTube. The Apple TV has been a bit of a disappointment since Apple released the product last March, but these new updates may increase the popularity of this product.

Time Capsule

When Apple began promoting OS X Leopard, one of the features they talked about was the ability to back up a computer with Time Machine and save the files on a network hard drive. When they released Leopard, they removed this functionality, disappointing many people.

Now, however, they have redeemed themselves by introducing Time Capsule, which is essentially their wireless router, the Airport Base Station, with an added hard drive. Two models were unveiled today: 500 GB ($299) and 1 TB ($499.)

Time Capsule is meant to be used with Time Machine, and can back up the files of multiple computers on a network. Considering that these items are competitively priced for their storage capacity and integrate perfectly with Time Machine, I think that they should sell well.

MacBook Air

Rumors have been going around for a long time about Apple introducing an ultra-portable notebook. As was speculated, Apple added a new product to the MacBook family: the MacBook Air. Obviously, it’s very, very, small. But, there are some other features, in addition to its portability, with which I was really impressed.

To enable themselves to make such a small laptop, Apple removed the disc drive. To make up for this they have an external disc drive attachment available. But, they also introduced a new feature where the MacBook Air can wirelessly use the disc drive of any Mac or Windows machine. I think that this feature greatly enhances the appeal of the MacBook Air, and makes up for not having an internal disc drive.

I am also very impressed with backlit keyboard (a feature that it now shares with MacBook Pro) and the larger, multi-touch trackpad. Apple has integrated some of the multi-touch features associated with the iPhone and iPod Touch into the trackpad, and even added some new ones, like the three-finger swipe for internet and photo browsing, and a rotating motion to use while adjusting digital photos.

It’s a great, powerful, super mobile product, and I’m really happy with the new features that they managed to pack inside such a small laptop. The only unappealing thing about it is the price which, at $1,799, they were apparently not able to shrink.

So, what’s your take on the new Apple products? Does anything in particular appeal to you?

There are 5 comments on this post. Add your own comment.
  1. The Macbook Air is amazing, but out of my price range. I think iTunes Movie Rentals could become a cash cow for all companies involved, and the Apple TV update could be a big part of that.

    My next router will be a Time Capsule.

    said Justin Cady at 11:25 pm on Tuesday, January 15

  2. Justin,

    I think that you could be correct with assessment of iTunes Movie Rentals. The Apple TV update was an important and necessary one.

    Time Capsule was my favorite thing introduced at Macworld. The concept is perfect, and it is much more reasonably priced when compaired with the MacBook Air.

    said Nathaniel Buck at 8:41 pm on Wednesday, January 16

  3. I think I agree with you. I love time capsule. I don’t see why it was not added as a functionality with airport extreme when it came out and had the capability of being attached to an external but anyway its all good now.

    said Adim at 2:19 am on Thursday, January 17

  4. As of right now, apples itunes movie rentals have a major flaw. You can change the system dates backwards and gain time on your supposed 24 hour rental. an example, buy the movie, set your system time to 2009, hit play, then pause, then go back to 2008, and your movie says you have 366 days to view it. tight.

    ps, your site colored almost exactly like apple.com and that is disturbing

    said Inxane at 3:57 pm on Thursday, January 17

  5. Inxane, that is a ridiculous bug in iTunes Movie Rental. I would suspect that they would fix this at some point, but for now you can be satisfied knowing that you tricked Apple.

    I don’t think that my color scheme is that similar to apple.com. Is dark text on a light background so uncommon?

    said Nathaniel Buck at 4:58 pm on Thursday, January 17

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